I’m Abdulrahman Alaklabi, a Business Analyst.
I started my career close to day-to-day operations, where understanding performance meant looking beyond the numbers to the teams, processes, data, and problems behind them.
Over time, my focus shifted from knowing what happened to understanding why it happened, what could be improved, and how data could support better decisions.
That path led me toward business and performance analysis, with a focus on connecting data to its operational and commercial context rather than treating it as a set of isolated numbers.
My journey at Jahez began in day-to-day operations, and over time my role expanded to include commercial performance and connecting operations with data. I worked on standardizing reporting and KPIs, improving data flows across teams, and building a clearer view of sales, costs, and operational performance. This experience became the foundation of how I understand businesses from the inside and marked my shift from execution to performance analysis and decision support.
I moved to Berain in digital marketing, where my experience in commercial performance expanded through monitoring channels, customer behavior, conversion, revenue, and campaign performance. This role added a stronger market and customer perspective to my experience and helped me connect marketing performance with commercial outcomes.
Aug 2024 — Jun 2026
